What Accounts For Disney's Success? What Have They Done As An Industry To Achieve This?

Disney began his first series of fully animated films in 1927 featuring Oswald the lucky rabbit. Who was later reimaged to become the iconic character Mickey Mouse. Disney was a pioneer in the animation industry and led the way experimenting with new techniques which intrigued audiences because of the new modern technology appeal. They released the first synchronized sound animation with 'steamboat willie'. In 1937 Disney released the first colour animated full-length fil 'snow white and the seven dwarfs' The film was a tremendous critical success, with many reviewers hailing it as a genuine work of art, recommended for both children and adults. At the 11th Academy Awards, the film won an Academy Honorary Award for Walt Disney "as a significant screen innovation which has charmed millions and pioneered a great new entertainment field". Then In 1940 Pinocchio furthered the standard for new animation with it being the first complex character rendered in lots of detail. Between 1940 - 1960 the company had a rough period with financial troubles and animators going on strike, that as well as world war 2 with animators being drafted to war. The Jungle Book was Walt Disney’s last film he was in control of before his death. Again, following this the company had a dip in producing hits as they went down more experimental routes with animation and audience targeting a more male dominated audience. However, when Jeffrey Katzenberg joined Disney that’s when things turned around and 'The little Mermaid’ in 1989 paved the way for a new style of successful Disney’s movie with the Disney princesses. Prior to Walt Disney’s death land had been purchased with the intentions of building Disneyland opened in 1955. Since then parks have been opened in Tokyo, Paris, Florida and Hong Kong. Million visit each year worldwide accumulating masses of profit for Disney. In the 21st century Disney has become much more commercialized with merchandising and cruises. Disney have achieved this success by being innovated and following new advances in technology to stay current and attractive to modern audiences. Particularly now in the present Disney is remaking old classics as it is a sure way for success from the feeling of nostalgia felt by those for the memory of the originals.