How Might The Historical Context Of The Jungle Book (1967) And Jungle Book (2016) Have Influenced The Films? How Might This Account For The Differences In Production Of The Movies And How They Were Recieved?

The Jungle Book 1967 main audience was children. It was intended to be a light-hearted movie purely for the entertainment of children. Alleged making money was not the main priority. More imagination was needed in the production process because it was adapted from less light-hearted books, so it was reimagined into a musical children’s story. Due to the time of its release there was no social media or platforms similar to advertise, so advertisements were purply based on the film trailer played in cinema. Although well-known actors did voice characters that was not used as a marketing method. The Jungle book was Walt Disney’s last animation to produce before his death perhaps attracting audiences for the end of an era. The film was well received, it has been widely acclaimed by animators, with Eric Goldberg declaring The Jungle Book "boasts possibly the best character animation a studio has ever done".

On the other hand, The Jungle Book 2016 main audience is not children. The films are marketed towards all ages because of the childlike story however the pull of nostalgia to adults also. The style of animation used in this version is also fairly new and developing in the industry as computer animation and live action form a hybrid. However, when it comes to Disney’s remakes of old classics they are being criticized for lack of imagination as its just recycling old movies which they know will be successful because of the nostalgia. In 2016 there are multiple platforms to advertise on social media helping to create a buzz surrounding its release. Another key factor in their advertising was using big Hollywood names as a pull towards the film as they are associated with success.