- A variety of methods were used in advertising stranger things such as TV/social media/word of mouth
- Stranger Things created a mysteriously placed billboard for Hawkins Power & Light around New York and Los Angeles, and made it interactive with a working 1-800 number. Callers initially heard menu prompts and on-hold music -- which gave way to the Stranger Things theme and clues about season two.
- The 80’s music in Stranger Things 2 played an important role in setting the scene. With Spotify’s
new campaign, you can find out your Stranger Things character match. Just log into Spotify at spotify-strangerthings.com and it will evaluate your music preferences and give you a playlist to listen to based on your character match.
- Stranger Things launched a 360-degree virtual reality video that boasts over 2 million views. It allows viewers to put themselves into one of the show's most famous sets.
- Reebok’s reboot of its Ex-O-Fit shoes. Reebokteamed up with BAIT and Stranger Things to throw it back to when these sneakers were popular. Featuring Dustin’s Ghostbusters-inspired drawings
- The stranger things trailer was uploaded onto youtube to reach online viewers
- The first 8 minutes of episode 1 were also released on yotube before the series release on netflix
- Youtube was an ideal place for the distribution of advertisments as it is free for views to watch and be enticed in but then you must pay netflix to watch the whole series.
- The role of fans plays a bit part in advertising as they become prosumers by creating memes and fan art whci hin turn become free press as they circulate the internet.
- For the release of season 2 Netlflix teamed up with kellogs for a superbowl ad after kellogs eggos had featured in season 1 and although it was not paid promotional product placement the sales of eggos increased dramatically.This is known as synergy.
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