Most Memorable Adverts

TV advert

The most memorable TV advert i have seen is for the floor cleaner 'Flash'

It is memorable because it is of a dog who is singing which is not something you normally see, this makes it funny and entertaining.

Cute dogs are good way to entice people and lots of times through out the advert the dog appears to smile which is a technique used by advertisers to subconsciously make you associate happy emotions with them.

The way the advert pans the camera around the houses emphasizes the products versatility and uses.

Lots of people can relate to the advert because lots of dog owners know what its like to bring home a muddy dog so this advert offers a solutions whilst making humor of it.

I am not the target market for floor cleaner so i would not be enticed to buy it, however it is an amusing advert.

On maslows hierarchy of needs this falls in stage 3 of love and belonging because it involves the  idea of a comfortable family household which would allow you to grow and be relaxed.


https://www.youtube.com/watch?v=BIR5dNN7o1w

Poster Advert

The most memorable poster advert i have seen is the halifax Dorothy adverts.

It is memorable because it uses a familiar figure which triggers nostalgia in many people of all ages, although the wizard of oz is an old film it s targeted for children so many people of all ages know her.

It uses a fun, bright and playful font to attract the eyes of passer by's.

The large image in the corner entices the eye upwards so read the small text which is one of the company slogans.

You can also tell that green background s the shape of the company logo which is an x as you can see the blue triangles creating that image in a more subconscious way.

This advert would not entice me because again i am not the target market for a mortgage loan.

This advert would also fall in stage 3 of maslows hierarchy of needs because it is about how to find a comfortable home environment at a price that you can afford so you don't need to worry. This could also be stage 1 because shelter is a necessity for living.