- Blue background to symbolise trust and dependableness which can establish brand identity
- St Marys Lighthouse in the background to establish the ad in teh north with a northern landmark
- Large slice of Pizza
- Sunny and bright lighting
- modern logo to appeal to a modern audience
- memorable slogans to stick into the publics mind
- stylish model to appeal to a modern youthful audience
- Itallics on font to have connotations of speed of delivery
AD 2
- Green grass background to show health and nature to establsih brand identity
- Pizza arranged around the head in an aesthtically pleasing pattern.
- Smiling model to evoke happiness into potenital customers
- Sunny and bright lighting
- modern logo to appeal to a modern audience
- memorable slogans to stick into the publics mind
- Itallics on font to have connotations of speed of delivery
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