Minecraft is a sandbox game, created and developed by Swedish based Mojang Studios.
Minecraft’s Swedish creator, Markus “Notch” Persson started creating the game in May of 2009
Minecraft’s initial reception wasn’t commercially viable, seen more
as a niche product for players with expert knowledge of computers and programming.
as a niche product for players with expert knowledge of computers and programming.
Without the commercial backing of a mainstream publisher, and no money spent on advertising revenue, the game relied on word of mouth between gamers
Mojang Studios, which is now owned by Microsoft Studios, a division of the parent company, Microsoft. Mojang Studios is their only first-party studio in Europe. Given the nature of the parent company and the loyal fan base of PC gamers, it was in the company’s interest to invest US$2.5 billion to purchase Mojang for long term revenue.
Independent game festival march 2011 met Markus met the press and industry for the first time.
At Game Developers Choice Awards 2011, Minecraft won awards in the categories for Best Debut Game, Best Downloadable Game and Innovation Award, winning every award for which it was nominated.
Markus wanted to keep the company small to keep integrity and personality to his games.
